British bakery mammoth Greggs has revealed a collaboration with fashion retailer Primark, which is set to include an in- store café and sanctioned apparel range.
The cooperation was revealed through a videotape across both of the brands’ social media channels, unveiling the vesture line and a‘ Delicious by Greggs’café experience.
The brace dropped hints of the collaboration over the weekend, with ignited goods appearing in both the retailer’s window displays and social media channels as suggestions for its shoppers.
“ We want to give our guests inconceivable gests in our stores and offer collections they can’t find anywhere differently, with brands we know they love,” said Primark’s director of new business development, Tim Kelly, in a press release on the launch.
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Image Primark x Greggs
At Primark’s largest store in Birmingham, a 130-seater café will open from February 12. Callers will be suitable to buy Greggs favorites, including link rolls, bakes, pizza, coffee, and sweets.
The easy street-style café aims to completely synopsize the Greggs brand, with doughnut-inspired seating areas, flying link rolls and a sugar strang swing.
It's the rearmost experience to take place in the Primark store, sitting alongside Smokey Haircutters, the Primark Beauty Studio and the Disney Café.
A cooperative 11 piece apparel collection will also be available in 60 Primark stores throughout the UK from February 19. The limited-edition line will be the first apparel collection by Greggs in its 83- time history and is set to include hoodies, t-shirts and accessories.
An fresh pop-up experience will be located on Dean Street in London, from February 17 to 18, offering callers an exclusive occasion to get their hands on the new collection before the rest of the country. Shoppers can bespeak one of the limited time places, available on a first come first serve base.